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Only these may appear in an ad:
  • Your real price or offer language, for example “free to download”.
  • Your real App Store rating with its date, when the rating count is credible.
  • Verbatim quotes from real App Store reviews, chosen from harvested reviews. New quotes can’t be typed in.
  • Factual feature statements from your profile.
Never: discounts you don’t run, awards, invented statistics or user counts, press quotes, named testimonials, competitor names or logos, photoreal invented faces. This is both an ethics line and how batches pass Meta’s ad review.