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  1. Brand profile. Built from your App Store listing, screenshots, and real reviews. Editable in the dashboard.
  2. Concept selection. From a library of long-running Meta statics, labeled by hook and visual style, with public EU reach as evidence. Never the same concept twice for one account; diversity across hook families; steered by your thumbs up and down.
  3. Generation. The reference is used as a strict layout template; every element is translated to your product; text stays in your language.
  4. Audit. A vision model checks brand spelling, fabricated claims, competitor carryover (including copied mascots or logos), layout, and language. Problems are fixed in place or the ad is regenerated.
  5. Delivery. Dashboard, zip, email, and paused Meta drafts.